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May 13th, 2020
Signage for your Retail Business
As the economy comes back to life, business owners know that making customers feel safe is becoming a top priority. Signage can be expensive and finding ways to limit the costs of keeping people informed is important. Recognizing this need, the Government of New Zealand released a library of signage for business owners to use as they re-open. This includes posters, signs, and contact tracing templates.
What other things could you consider? Here’s a checklist:
- What do you have to mount signs, graphics or decals on? Windows, Countertops? Existing signs? Floors?
- Use larger than normal text so it’s easy to read quickly
- Use Repetition – in the message, in brand, in the physical location
- Tell them what to do so your customers do not have to guess.
- Do you have a Safe Business Declaration? (Eg. – physical distancing, hygiene, masks)? Post this at your entrance and at the point of sale.
- To avoid customers getting fatigued or frustrated, use symbols and the least amount of words possible.
- Use color – the same one to identify your safety signage.
- Don’t reinvent the wheel (review sites that have signage for business owners to use for free)
Thanks to Jennifer Metituk, Owner/CEO, Speedpro Signs Grande Prairie, Alberta for this valuable insight.